Bystronic Laser AG
Bystronic Laser AG: Successful market entry into the Czech Republic

Bystronic Laser AG establishes in the Czech city of Brno its own sales and service company for the Czech and Slovak Republics. SwissCEE supports their market entry with marketing and lobbying at an international engineering fair.

Initial situation and task
Following several years of cooperation with a Slovak sales agency, Bystronic decides to establish its own sales and service company in the Czech city of Brno to manage its clients in the Czech and Slovak Republics directly and more effectively and to be closer to a larger market. Fritz Müller, Managing Director of Bystronic Austria GmbH, oversees the market entry of Bystronic Czech Republic during the establishment phase. SwissCEE obtains the order to support the market entry of Bystronic in marketing, using our own local network of contacts.
 
 
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